As a blogger, you can write all the inspiring content you like, but your link popularity will determine your rank in the search engines. If there is a sure fire way to improve traffic to your website, it has to be link building. It is truly the most difficult work you’ll perform as an internet marketer however it will more likely be the best use of your time.
You have to understand how to get backlinks if you’re going to be successful marketing a blog. Links pointing to your site not only provide a conduit for humans to your page, they tell search engines that other sites believe your website is relevant to the terms they use in their links.
So when you build links, you must be aware of the anchor text used to link back to your blog. As most marketers know, the search engines rank you based on keywords. If you want to get backlinks, do your best to make sure they are keyword anchored links. Your keywords will build relevance and indicate the popularity of your blog.