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How does one identify the value of keywords? One metric is the volume of visitors it is able of sending. But the amount of traffic isn’t all. You’ve got to be able to sell to that traffic. One of the ways to figure out the commercial viability is the pay-per-click CPC that the advertisers pay to display their advertisements for that keyword. Most tools provide this info, from Google’s Keyword Tool to Keyword Elite. If the keyword has a high cost per click, means advertisers have gain from it. If the cost per click is low, there’s likely only a few buyers looking for that term. Pay attention to this variable when researching, the amount of visitors and competition is not everything.